That the word "Natural" has absolutely no meaning when used on a product label, and, in fact, whatever is in the package may be everything BUT natural.
(quoted material) Peeling Back the 'Natural' Food Label Companies can slap that magic word on processed food packages even if what’s inside contains artificial ingredients. If you find that outrageous, now’s the time to join us in letting the FDA know how you feel.
January 29, 2016
In fact, for processed foods, that term has no clear meaning and is not regulated by any agency. That’s why we petitioned (PDF) the Food and Drug Administration in 2014 to ban the use of “natural” on labeling so thatshoppers aren’t misled. (We have also asked the Department of Agriculture to ban the use of “natural” onmeat and poultry because it is currently not well-defined or meaningful.)
“The use of the word ‘natural’ is a deceptive marketing ploy to reel in unaware consumers. People are led to believe it is the same as ‘organic,’ which it surely is not,” wrote one Florida resident.