ITV is switching off for an hour next weekend

Jazzy

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"If you switch on ITV on the morning of Saturday August 27 expecting to see some actual telly, you might instead be faced with a blank screen.

Because the network has announced it is switching off for an hour that day – in a bid to encourage people to get outside and take some exercise to celebrate Team GB’s Olympic success.

Which effectively means that anyone tuning in to an ITV channel between 9.30 and 10.30 on Saturday August 27 will be greeted with a message which reads: ‘We’ve gone running – why don’t you join us?’

Oh, and just to make it clear, all seven of ITV’s channels are joining in (so no sneakily tuning into ITV2 thinking you can still catch the Corrie omnibus, as that’ll be off air too).

The big switch-off is part of the I Am Team GB campaign, in conjunction with the National Lottery – an event which will also see over 2,000 sports clubs across the UK open their doors to allow people to try a new sport for free.

Many athletes, including Greg Rutherford, will be taking part in the day, which is billed as an official celebration of Team GB’s medals tally in Brazil.

When it comes to big, brave ideas that change people’s behaviour it can’t come much bigger than switching off the ITV network to get the nation out of their homes and doing something active.

‘Thanks to this unique partnership between ITV and The National Lottery I think August 27 is going to be one of the great fun events of the year.’

Rutherford, meanwhile, added: ‘You don’t have to be an Olympian to be part of Team GB.’"

Source

Thoughts?
 

APS

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Don't even have the TV at that time of day so not going to miss much.
As for going out and running.Your having a laugh :D
 

Webster

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Which effectively means that anyone tuning in to an ITV channel between 9.30 and 10.30 on Saturday August 27 will be greeted with a message which reads: ‘We’ve gone running – why don’t you join us?’
What high-grade ganja are they smoking over there? :D
 

beowulf

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theres a zillion other channels....do they really think people will not just hop to one of those for an hour??
 

DrLeftover

"I'm different. Let this not upset you" Paracelsus
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How long will it be before they get the audience they're going to lose back?


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